Mainstream TV Networks vs Streaming Platforms: The Evolution of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and online content prov

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